www.industryemea.com
12
'24
Written on Modified on
Cepsa News
CEPSA PARTNERS WITH ODISEIA TO PROMOTE SUSTAINABILITY IN AI SOLUTIONS
Cepsa will lead the 'Green AI: Artificial Intelligence for Sustainability' working group to enable AI developments that drive the energy transition, monitoring and optimizing the generated carbon footprint.
www.cepsa.com
The Cepsa team, from left to right, David Villaseca, Digital Director, Yolanda González, DPO, Jesús Oliva, Head of Advanced Analytics, and Cristina Fabre, Audit, Compliance and Risk Director.
Cepsa has partnered with OdiseIA, the observatory for the social and ethical impact of artificial intelligence, to promote the responsible and sustainable use of AI. The mission of this group, which includes more than 15 Spanish companies, universities and institutions, is to actively work towards promoting the ethical, legitimate, responsible, and socially beneficial use of AI.
Within this search for practical solutions to ensure that AI is developed and applied ethically, driven by OdiseIA, Cepsa will lead a working group, called 'Green AI: Artificial Intelligence for Sustainability'. This group will analyze together with other companies, both the consumption of resources involved in the deployment of artificial intelligence, especially in terms of electric energy and carbon footprint, and the opportunities it offers to enhance efficiency, innovation, and competitiveness of companies, applied to energy consumption.
The working group led by Cepsa will establish two lines of study to align AI strategies of companies with their social and environmental responsibility: 'Green in AI' and 'Green by AI'.
The first one will aim to achieve that AI solutions have the lowest possible energy consumption, optimizing the design, training, and execution of models and algorithms, as well as the use of more efficient and sustainable infrastructures and platforms. To achieve this, a framework will be established to measure and report the carbon footprint. Through 'Green by AI' the group will focus on enabling developments that have a direct impact on improving the environment, facilitating the transition to renewable energies, reducing emissions, and intelligently managing and utilizing natural resources.
Green digital approach
This initiative is part of Cepsa's aim to establish partnerships to strengthen its 2030 energy transition strategy 'Positive Motion' with a green digital approach. In this area, Cepsa is promoting the democratization of data to serve people and extract its maximum value, thanks to technologies such as the Internet of Things (IoT) and artificial intelligence (AI). Furthermore, it is committed to building digital solutions that are sustainable from their design phase (Green By Digital), enabling measurement and progress towards carbon neutrality (Green in Digital), as well as promoting decarbonization among its employees and customers, with an enhanced user experience.
Cepsa has partnered with OdiseIA, the observatory for the social and ethical impact of artificial intelligence, to promote the responsible and sustainable use of AI. The mission of this group, which includes more than 15 Spanish companies, universities and institutions, is to actively work towards promoting the ethical, legitimate, responsible, and socially beneficial use of AI.
Within this search for practical solutions to ensure that AI is developed and applied ethically, driven by OdiseIA, Cepsa will lead a working group, called 'Green AI: Artificial Intelligence for Sustainability'. This group will analyze together with other companies, both the consumption of resources involved in the deployment of artificial intelligence, especially in terms of electric energy and carbon footprint, and the opportunities it offers to enhance efficiency, innovation, and competitiveness of companies, applied to energy consumption.
The working group led by Cepsa will establish two lines of study to align AI strategies of companies with their social and environmental responsibility: 'Green in AI' and 'Green by AI'.
The first one will aim to achieve that AI solutions have the lowest possible energy consumption, optimizing the design, training, and execution of models and algorithms, as well as the use of more efficient and sustainable infrastructures and platforms. To achieve this, a framework will be established to measure and report the carbon footprint. Through 'Green by AI' the group will focus on enabling developments that have a direct impact on improving the environment, facilitating the transition to renewable energies, reducing emissions, and intelligently managing and utilizing natural resources.
Green digital approach
This initiative is part of Cepsa's aim to establish partnerships to strengthen its 2030 energy transition strategy 'Positive Motion' with a green digital approach. In this area, Cepsa is promoting the democratization of data to serve people and extract its maximum value, thanks to technologies such as the Internet of Things (IoT) and artificial intelligence (AI). Furthermore, it is committed to building digital solutions that are sustainable from their design phase (Green By Digital), enabling measurement and progress towards carbon neutrality (Green in Digital), as well as promoting decarbonization among its employees and customers, with an enhanced user experience.
www.cepsa.com
